#bajecnekrkonose

The Krkonoše Mountains are one of the most popular tourist destinations in the Czech Republic and by far the most visited mountains in the country. They are also the country’s highest mountain range. Their peaks receive the deepest snow cover, they are the only mountains in the Czech Republic with a truly alpine character, the country’s longest river rises here, and its highest waterfall can also be found here. And the list of superlatives could go on. This 600-million-year-old mountain range, with its extraordinarily rich natural diversity, is protected as a unique UNESCO biosphere area and is home to many rare plant and animal species.

In the Krkonoše Mountains, you will find steep glacial cirques and expansive mountain meadows, rocky ridges and picturesque valleys lined with traditional timber cottages. In winter, the Krkonoše Mountains offer excellent and varied skiing conditions, while in summer they are a popular destination for hiking and cycling.

The Krkonoše Mountains are also important to the Czech Republic from an economic perspective, especially thanks to the region’s year-round appeal to visitors. Despite their relatively small area, they generate billions in revenue, comparable to major tourist destinations abroad, making them an important source of income for local businesses and for the Czech state itself. Visitor numbers in the Krkonoše Mountains continue to reach new records each year, suggesting that the economic importance of this mountain range will continue to grow dynamically. In 2020, the mountains welcomed more than 4 million visitors, making the Krkonoše Mountains one of the most popular national parks not only in the Czech Republic. Summer visitor numbers also reached record levels, partly thanks to the significant growth in the use of electric bikes, which are an excellent way to explore the Krkonoše Mountains.

The Krkonoše Mountains are both beautiful and important. In terms of their overall significance, they are at least the equal of the nearby Alpine ranges. This unique treasure of our country must therefore be protected, developed with care and properly looked after. The Krkonoše Mountains do not belong to us. We have simply been given the beautiful responsibility of caring for them. Mother Nature has entrusted them to us, and we must do everything we can to pass them on in good condition to our children and future generations. Legend has it that the mountains are watched over by the mythical spirit Krakonoš. At Aurum, however, we believe that we too must play an active part in developing and caring for this beautiful, unique and truly exceptional part of our country.

Aurum Resort and all related activities are conceived as a sustainable undertaking. As part of this approach, we work long term with a wide range of private and public institutions supporting the region. Together, we discuss and consult on the development of the resort, while using our financial and human resources to provide independent support for the Krkonoše Mountains, so that they remain just as wonderful in the long term as they are today.

The Aurum Resort Team looks forward to welcoming visitors, partners and collaborators under the banner of #bajecnekrkonose.